HerbNerd Research

Welcome. We're plant people who want to help your herbal business grow.
Regulatory support, safety assessment, herbal formulation and product development.

© Zoe Gardner HerbNerd Research. All rights reserved.


We work with herbal companies of all sizes. Whether you're a seed, sprout, or well-established, we provide the herbal knowledge and regulatory support you need to grow.

Specializing in herbal dietary supplements, we provide:
Claim review and substantiation, supplement fact panel development, label and marketing copy compliance review.Product safety evaluation and package safety caution statements.Herbal product development and formulation.Expert opinions, research, and writing on medicinal plant safety, efficacy, and quality.Basic education on related regulations such as supplement GMPs and adverse event reporting.
We partner with other consultants specializing in DSHEA-compliant marketing and social media, GMP compliance, dietary supplement law, and related specialties to support the growth of your business.


Zoë Gardner is a self-proclaimed herb nerd with over 20 years of experience working with medicinal plants. A specialist in the quality and safety of medicinal plants, she is the author of the 2nd edition of the American Herbal Products Association Botanical Safety Handbook, a reference text on the safety of over 500 medicinal plants. She earned a Ph.D. in plant science from the University of Massachusetts Amherst, and helped found the Medicinal Plant Program there.

Zoë went on to oversee product development and product safety at Traditional Medicinals, leading R&D and working closely with Marketing and Quality Control. She now splits her time between working as a research consultant to herbal companies and creating botanical pottery.


Get in touch for a free 20 min consultation to see if we can be of service.